The Magic Stick isn’t what you ‘d expect from a modern sex toy. It might really well be your grandmother’s vibrator. Drawbacks aside, the Magic Stick proceeds to outsell even more technologically sophisticated competitors, even as the business that developed it distances itself from what has ended up being one of the most legendary sex toys in existence.
The Magic Stick inhabits a special area in the history of both women sexuality and also customer electronics, yet it’s neither the first device of its kind to be marketed as a personal massager, nor the first produced by a leader in the electronics sector. According to Rachel P. Maines’ The Innovation of Climax, the first digital vibrator showed up in 1878, preceding radio, television and also a slew of various other groundbreaking modern technologies.
The same year the Magic Stick showed up on the market, a New York-based musician by the name Betty Dodson had her first sexually explicit one-woman exhibit at the Wickersham Gallery on Madison Method. 4 years later on, she released a series of instructional classes called Bodysex Workshops, where she made use of vibes to show women regarding masturbation, and also in 1974 she released her first book, Liberating Masturbation.
” Electric vibes were sold as massage machines and also I purchased them in the small-appliance area of Macy’s,” Dodson claimed.
While Liberating Masturbation was sold alongside the Magic Stick at Eve’s Garden, a rather subversive and also brand-new sex store that provided especially to women, Dodson chose the Panasonic Panabrator in her very early demos. It had not been up until 1975 that she changed it with the Magic Stick. According to Dian Hanson, former editor of Juggs, Leg Program and also different other males’s publication, and also current Sexy Publication Editor at Taschen posting, Dodson transformed her on the Stick in 1977 and also she’s been a devotee ever since.
” She informed me to obtain a Hitachi Magic Stick, yet to be mindful of its power, both physical and also psychological, as it’s an addicting agent right behind heroin,” Hanson claimed. “My only previous vibrator experience was a pink plastic thing that held 2 D-cell batteries and also the Hitachi was an entire ‘nother globe.”
Hanson’s response to the Magic Stick isn’t distinct. The web is swamped with accounts of its strength, versatility and also staying power. It’s commonly described as the Cadillac of vibes and also has been a best-seller at progressive sex store Excellent Vibrations since it opened in 1977. It’s moved from ads in the rear of the liberal political cloth Mom Jones in the ’80s to being the punchline on an episode of Louie previously this year. In the meantime, it’s ended up being a regular in the pages of women’s magazines like Cosmo, looked like a trustworthy partner in grown-up movies and also spawned a military of unauthorized offspring. In the near HALF A CENTURY since its birth, technological advances have brought about huge jumps in customer innovation, yet the Magic Stick has stayed mainly unmodified.
The US License and also Trademark Workplace notes the Hitachi Magic Stick’s first use in trade as April 25th, 1968. In the 46 years since, this huge, white chunk of plug-in plastic, which bears some similarity to a bass drum mallet, has learnt to represent an awkward duality for numerous Americans. It’s marketed and also sold as a personal massager in chain store and also pharmacies, while likewise acting as a trusted masturbation aid.
That is up until last summer. Hitachi ditched the old, 1980s packaging, retooled the products for a lighter, more durable hitachi massager and also changed out the circuit board. To the inexperienced, it looked much like mother’s old Magic Stick, with one noteworthy exemption: The Hitachi name was nowhere to be located.
Weiss’ motorized merrymaker was first made use of to deal with hysteria, an antiquated clinical problem believed to be healed with women orgasm. As Maines mentions, by the very early 1900s, there were lots of versions on the marketplace, and also their usages had expanded to include therapy for everything from arthritis and also constipation to sore muscles.
Given that Mortimer Granville developeded the first electric vibrator, they have actually successfully penetrated the mainstream with looks in significant motion pictures, popular TELEVISION programs and also style magazines. Mindsets toward sex and also sex toys have altered drastically, yet no various other vibrator has captured the mainstream creativity like the Magic Stick, save for possibly the multi-pronged Rabbit, which had its own turn in the spotlight on an episode of Sex and also the City.
With the assistance of traditional media, significant discussions regarding masturbation have moved from the confines of women’s sexuality workshops to the national level. In 1994, then-Surgeon General Joycelyn Elders, already a debatable number, was forced to resign after recommending that schoolchildren be educated regarding masturbation to suppress the spread of AIDS. We have actually come a long method since Elders’ ouster; archaic legislations limiting the sale of sex toys have slowly gone down from the books and also public figures like Oprah have legitimized the subject in traditional media, yet masturbation and also its apparatus are still frowned on. As a matter of fact, details regarding the Magic Stick is difficult to come by beyond personal anecdotes and also the device’s official site. Massager-magic.com includes a checklist of specifications, user reviews and also an obscure history of the device, yet absolutely no mention of its origins.
As he places it, Hitachi is a “really traditional” Japanese business and also didn’t want its name connected to what is essentially the most recognizable sex toy on Earth. Vibratex, not prepared to shed its largest moneymaker (it’s sold 250,000 devices since last summer), persuaded Hitachi to continue generating it as the Original Magic Stick.
” Obviously, Mr. Hitachi Sr. didn’t like the suggestion that his massage equipment was providing numerous women climaxes,” Dodson claimed. “Challenging shit! It remains my favorite vibrator to this day.”